With the divine mangalasasanams of HH Sri Tridandi Chinna Srimannarayana Ramanuja Jeeyar Swamiji, an immersive AR, VR, MR and XR Experience Centre, developed by 4Point2 Technologies, was officially launched at the Statue of Equality, Muchintal, Hyderabad.
The initiative brings together immersive technology, spiritual heritage and interactive storytelling, offering visitors a contemporary way to experience India’s rich cultural and spiritual traditions.
Technology Meets Timeless Values
Blessing the initiative, HH Sri Chinna Jeeyar Swamiji emphasized the positive role that technology can play when combined with spiritual and human values.
Swamiji reflected on the profound social contributions of Bhagavad Ramanujacharya, whose teachings and initiatives over a thousand years ago emphasized equality, inclusion and universal access.
The legacy of Ramanujacharya continues to inspire the vision behind the Statue of Equality, where the 108 Divya Desams stand as centers representing spiritual heritage and the values of unity, human dignity and inclusion.
The immersive technology initiative seeks to communicate these timeless messages in a visual and engaging format that can connect particularly well with today’s younger generation.
Experiencing Divine Heritage Through VR
One of the key attractions of the experience centre is its 360° Virtual Reality Temple Darshan.
Using Meta Quest 3 VR headsets, visitors can experience immersive representations of divine Sevas, Suprabhata Seva, Abhishekam and Aarti associated with Lord Venkateshwara and other deities.
The experiences are accompanied by the authentic narration of HH Sri Chinna Jeeyar Swamiji, adding a spiritual and educational dimension to the immersive environment.
Through VR, visitors can explore these experiences in a format that goes beyond conventional visual media and creates a more engaging connection with India’s spiritual heritage.
Bringing Stories to Life Through Augmented Reality
The initiative also uses Augmented Reality to transform physical products into interactive storytelling platforms.
Visitors can scan AR-enabled photographs, books, cards and other products using a smartphone and access digital content featuring historical, spiritual and mythological narratives.
This approach combines familiar physical objects with digital storytelling, making heritage content more interactive and accessible to children, families and younger audiences.
Connecting the Next Generation with Cultural Heritage
A key objective of the initiative is to create meaningful digital experiences that can help younger generations engage with India’s cultural and spiritual heritage.
By using technologies that are already familiar to today’s youth—such as smartphones, AR and VR—the initiative aims to turn digital interaction into an opportunity for learning, exploration and cultural awareness.
The experience centre demonstrates how emerging technologies can be used not only for entertainment, but also as tools for education and heritage interpretation.
AR-Powered Educational and Devotional Products
The launch introduced a collection of AR-enabled products designed for different age groups and use cases.
Interactive Ramanujacharya Photo Frames
Scannable portraits provide access to digital experiences featuring Abhishekams, Aartis and historical narratives associated with Bhagavad Ramanujacharya.
Kids’ 3D Interactive Story & Colouring Books
The collection includes animated historical stories and Dashavataram colouring modules designed to combine creativity, interaction and storytelling.
Dashavataram Bookmarks & Pocket Cards
Portable AR-enabled cards and bookmarks provide access to digital stories and devotional experiences.
Interactive Fridge Magnets
The AR-enabled magnets feature evolving teachings and sacred stories, offering a year-long interactive experience.
Vehicle & Car Decals
Scannable emblems connect users to digital experiences featuring the Suvarna Murti Abhishekam and related heritage narratives.
Corporate Heritage Diaries & Keychains
Functional corporate and personal-use products incorporate digital AR experiences along with practical features.
All-in-One AR Combo Box
A special collection bringing together the range of AR products was also introduced as part of the launch offering.
Products Will be Available Soon
A New Approach to Heritage Engagement
Speaking on behalf of 4Point2 Technologies, Founder, Chairman & Managing Director Shri K. Shiva Kumar explained the vision behind using immersive technology to bring heritage stories to life.
The initiative represents an effort to create a bridge between traditional cultural narratives and contemporary technology, enabling audiences to experience history and heritage through interactive formats.
Distinguished Presence at the Launch
The launch and media conference witnessed the presence of HH Sri Ahobila Jeeyar Swamiji – Chief Patron, Statue of Equality, Sriman T. Ramesh Gupta – President, Statue of Equality, Shri K. V. Chowdary – President, Divya Saketham, Shri K. Shiva Kumar – Founder, Chairman & MD, 4Point2 Technologies Pvt. Ltd., Dr. G. Subramanyam Sharma – Chief Mentor, 4Point2 Technologies, Smt. Apoorva – Director, 4Point2 Technologies, Shri Yashwanth Kumar – CEO, 4Point2 Technologies, Shri Madhu Chander – CTO, 4Point2 Technologies, Shri MJ Srikant – Strategist, 4Point2 Technologies
Experience the Future of Heritage Storytelling
The new AR, VR, MR and XR Experience Centre at the Statue of Equality offers visitors an opportunity to explore India’s spiritual and cultural heritage through immersive technology.
By bringing together ancient wisdom and contemporary innovation, the initiative creates a new platform for experiencing, learning and engaging with timeless stories and values.
Visitors can experience the initiative at the Statue of Equality, Sriramnagaram, Muchintal, Hyderabad.
Jai Srimannarayana.
